Serengeti® is a globally respected and widely distributed premium eyewear brand that has earned its reputation over 140 years of research and development. Combining advanced eyewear technologies, American culture, and a fine sense of aesthetics, design, and creativity, Serengeti® stands tall as the most innovative and creative brand in the world of eyewear.
The Iconic Eyewear Brand When it comes to premium eyewear brands, Serengeti® stands tall as a globally respected and widely distributed brand. Born in the U.S.A., Serengeti® seamlessly combines advanced eyewear technologies, American culture, and a fine sense of aesthetics, design, and creativity. With over 140 years of research and development, Serengeti® has earned its reputation as the most innovative and creative premium eyewear brand in the world.
Chase the Light – The Essence of Serengeti®
Artists spend their lives chasing the light, seeking those rare moments when the sun and elements align perfectly to create captivating scenes. Serengeti® understands this pursuit and designs sunglasses that allow you to chase the light and capture it, revealing the world at its most inspiring. But it’s not just about sunlight; it’s about chasing life, success, joy, and enlightenment. It’s a passionate pursuit that’s distinctly American.
Design Perfection and Craftsmanship
At Serengeti®, the pursuit of chasing light goes beyond sunglass design; it extends to crafting and mastering eyewear. Each pair of Serengeti® sunglasses is meticulously crafted, with master craftsmen striving for design perfection, contouring frames to fit the face flawlessly. The result is not only optimal visual acuity but also an unmatched visual experience that you can feel wherever you go and whatever you chase.
Serengeti® Collections: Uniqueness, Authenticity, and Style
For those who seek to express their uniqueness, authenticity, and style while walking the urban streets, Serengeti® presents its Collection. This remarkable range of contemporary designs delivers the unmatched performance of Serengeti®’s unique, no-compromise technology. Each frame is a masterpiece, meticulously designed and crafted to offer the best experience for wearers who value both style and optical quality.
The Creator Collection: Artistic, Expressive, and Inspiring
The Creator Collection stands as the pinnacle of Serengeti’s Main Line. Designed as an artistic, expressive, and inspiring line, it showcases strong craftsmanship and passion for the product itself. Every detail is meticulously considered, and materials are carefully enhanced, resulting in stunning designs like WINONA. With mineral lenses, a handcrafted acetate frame, and metal embellishments, WINONA comes in various colorways, including elegant Champagne hues.
The Driving Heritage Collection: Stylish Retro Vintage Designs
Paying homage to the brand’s heritage and restyling iconic driving designs, the Driving Heritage Collection features retro vintage models like DANBY. These sunglasses combine mineral lenses, a handcrafted acetate frame, and metal embellishments, offering a stylish and timeless look. DANBY comes in different colorways, including the classy Reddish Brown and Shiny Honey.
Advanced Lens Technology for Unparalleled Vision
Serengeti® is renowned for its lens technology, which ensures unparalleled vision in any lighting condition. The brand’s lenses incorporate a unique 3-in-1 technology that combines photochromic, polarization, and Spectral Control® technologies.
Photochromic Technology: Adapting to Light
Serengeti® is a pioneer in photochromic technology, which allows lenses to darken in bright sunlight and lighten in overcast conditions. This adaptive feature ensures that your eyes can comfortably adapt to any light environment, providing you with crystal-clear vision wherever you go.
Polarization Technology: Controlling the Light
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy the depth and beauty of the world without distractions. By eliminating glare caused by reflections off roads, water, snow, or flat surfaces, polarized lenses provide absolute clarity, reducing eye fatigue and enhancing your visual experience.
Spectral Control® Technology: Managing the Light
One of Serengeti®’s trademarks, Spectral Control® technology, selectively manages light wavelengths to deliver better saturation and clarity. Similar to an audio equalizer filtering sound frequencies, Spectral Control® technology fine-tunes and filters shortwave blue light, enhancing red, green, and yellow spectrums to create vibrant, vivid landscapes and relaxed eyes.
Superior Lens Materials for Unmatched Visual Acuity
Serengeti® is committed to using the best materials to protect your eyes and provide the highest visual acuity. The brand’s mineral lenses made with borosilicate optical glass from Corning® are 20% thinner and lighter than other lenses, offering exceptional visual clarity and acuity. Chemically tempered for scratch and impact resistance, these mineral lenses are truly unmatched.
Crafted Frames for Comfort and Style
Serengeti® frames are meticulously crafted to ensure comfort, durability, and aesthetic appeal. The brand offers a range of frame materials and technologies to cater to different preferences and needs.
– Metal Frames:
Thin, lightweight, and aesthetically pleasing, metal frames provide comfort and durability. They also offer a variety of colors and combinations with other materials.
– Nylon TR90 Frames:
Serengeti® uses high-quality injected Nylon TR90 for superior durability and flexibility. These frames are exceptionally light, strong, chemically resistant, and comfortable.
– Acetate Frames:
Crafted from all-natural cotton, Serengeti’s Cellulose Propionate Acetate frames are not only lightweight but also come in beautiful patterns and vibrant colors. They can be custom fitted for optimal comfort.
Preserving Sight, Enhancing Style, and Protecting the Environment
Serengeti® not only focuses on improving vision and style but also takes responsibility for protecting the environment. The brand’s commitment to eco-friendliness is evident in its packaging. Using vegan leather, recycled and recyclable carton, and eliminating plastic bags from their packaging, Serengeti® reduces its environmental impact. The carton packaging in Serengeti® Sport is made of 40% recycled kraft cardboard, and all lens cloths and pouches are made of 100% recycled and recyclable PET. By embracing eco-friendly practices, Serengeti® aims to reduce plastic usage while delivering exceptional eyewear experience
In conclusion, Serengeti® is not just an eyewear brand; it’s an iconic symbol of innovation, creativity, and style. With its roots in the U.S.A., Serengeti® has seamlessly blended advanced eyewear technologies with American culture to create eyewear that captures the essence of chasing light and life.
The brand’s commitment to design perfection and craftsmanship ensures that each pair of Serengeti® sunglasses provides optimal visual acuity and an unmatched visual experience. From the urban streets to artistic expressions, Serengeti® offers collections that cater to individual uniqueness, authenticity, and style.
What sets Serengeti® apart is its advanced lens technology. The incorporation of photochromic, polarization, and Spectral Control® technologies ensures unparalleled vision in any lighting condition. These lenses adapt to changing light, control glare, and manage light wavelengths to deliver vibrant landscapes and relaxed eyes. Superior lens materials, such as mineral lenses made from borosilicate optical glass, offer exceptional visual clarity and acuity, while the meticulously crafted frames provide comfort, durability, and aesthetic appeal.
In addition to its focus on vision and style, Serengeti® is committed to protecting the environment. Through the use of eco-friendly materials and packaging, the brand reduces its carbon footprint and contributes to sustainability. With Serengeti®, you can preserve your sight, enhance your style, and make a conscious choice to protect the environment. Experience the world through Serengeti®’s iconic eyewear and embrace a vision that is both inspiring and responsible.